Building a more empathetic world is the example I try to set for my children. Often exploring cognitive design thinking and accessibility, I enjoy exploring my craft. Outside of work I love taking my kids to the park.

A highly experienced marketer, insight consultant and strategist, Sarah has worked client-side for Mars, Scottish Courage and Volvo, as well as holding executive positions at Cello Group and Insitas.

What’s important to me is making sure I (and my loved ones) stay healthy and balanced. I love to stay active through running, biking, hiking, swimming, and yoga, as well as connecting with my creativity and the earth through travel, gardening, bee keeping, photography and more.

Our microprocessor-based world is certainly magical, but the mechanical age’s charm still fascinates me; I enjoy bicycling, film photography, woodworking, wood and canvas aircraft, and mechanical watches. Sharing my enthusiasm with others and triggering ‘Aha’ moments gives me great joy.

Continuously learning drives me. If I woke up tomorrow and found myself independently wealthy, I would become a permanent student – Science, History, Literature, Language, Art… I would dive into it all. I live in Colorado, so you can usually find me on a mountain trail, getting dirty and loving every minute of it.

Spending time with my family is paramount to me. I love to stay active and regularly go running so I can keep up with my growing children!

At the risk of sounding appallingly cheesy, treating people with kindness and fairness is important to me; I cannot stand injustice or cruelty. I love to wander around new cities, as well as read, sit in my garden, support Liverpool FC, drink margaritas and eat Japanese food.

To me, time is well spent when it’s with friends and family. I love to travel and experience new places, and have an obsession with sport, whether that’s getting out on the golf course or just watching the rugby in the pub.

I’m a great believer that openness and vulnerability are key to forming positive, productive relationships; something I’m striving to improve at. When I’m not chasing a pre-schooler around, you’ll find me delving into my increasingly uncool record collection, hunting down London’s best fried chicken or questioning why I ever decided to support Crystal Palace.

With a focus on statistical analysis, market research and UX research, Charmain is passionate about helping clients solve business issues with specialisms in multi-market and mixed-methods projects.

Spending quality time with family and friends is extremely important to me. I enjoy playing with my kids, taking long walks with the family, going to the beach to swim and playing a few rounds of golf.

I spend most of my free time chasing after my two young (energetic!) children, but when I’m not in ‘mum mode’ I enjoy swimming, jogging, expensive cocktails and a good natter with friends.

I’m passionate about actively spending time outside through running, biking, swimming, or hiking. And when I’m not outside, you can find me throwing on the pottery wheel, getting lost in a book or movie, or cooking dinner with my family.

I’m a people person, and love nurturing my relationships with my family and friends – as well as meeting new people. In my free time, I love to go to the theatre, bury my nose in a book, or explore the countryside with my dog.

Associate

With strong academics in psychology and neuro-science, Diellza challenges the status quo and applies theories to commercial strategies. In particular, she interrogates data to ensure insights are robust, valid, and actionable.

A focal point for me is to always try new things and encourage others to do the same, not being afraid to be bad at something if you’re having fun doing it. Outside of work I love the outdoors – swimming, walking, gardening, and I’m an amateur potter.

Senior Director

Having previously held senior positions at Interbrand, Publicis UK and Carlton TV, Beth is a Brand Architect who gets to grips with your brand and category and pinpoints how you can become more profitable.

Principal

From applying behavioural science techniques to helping global brands unlock new growth opportunities, Kongway has worked across a range of industries including FMCG, media and Tech.

I value curiosity above any other characteristic. For example, while I wrote this, sat in a car outside a church hall, waiting to pick up my son from drama club, I saw a man holding a large circuit board. He walked into the carpark, looked round in confusion, and left again. Why? I will never know. My favourite hobby is seeing things like that.

Fostering an overall sense of wellbeing for myself and others is important to me. I love to spend my free time with friends doing just about anything, especially wine tasting (living in wine country – San Francisco – facilitates that!). I also value my solo time and am an avid reader and crossword puzzle enthusiast.

Senior Associate

Mark enjoys discovering what lies beyond the obvious in datasets, picking out insightful information and using it to inform strategic thinking for clients.