Cookies policy

The information below describes how we use cookies on the website

Who are we?

This website is operated and managed by Incite Marketing Planning Limited (‘Incite’) which is part of the Kin + Carta group of companies. Incite is a company registered in England and Wales with company number 3909059. Incite registered office is at 11 Soho Street, London, W1D 3AD.

What are cookies?

A cookie is a small file of letters and numbers that we put on your device when you browse our website.

Why do we use them?

Cookies are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Below we explain the cookies we use and why.

The cookies we use and how we use them


Name: _gid
Description: This cookie name is asssociated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited.
Lifespan: A day

Name: _ga
Description: This cookie name is asssociated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after two years, although this is customisable by website owners.
Lifespan: Two years

Name: _gat
Description: This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate – limiting the collection of data on high traffic sites. It expires after ten minutes.
Lifespan: A minute

Description: Code from Active Campaign is added to this websites pages and allows us to track your journey and interactions with our website. We use this information to help trigger and tailor our communications with you.


Name: id
Description: This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange.
Lifespan: Two years

Our cookies are not used to collect information which (by itself) allows us to identify who you are. But if you separately tell us who you are, we may link your identity to the cookies we put on your device so that we can see how you are using the website. We use that information in accordance with the privacy notice that we give you when you tell us who you are.

How do I change my cookie settings?

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit or

To opt out of being tracked by Google Analytics across all websites visit

Please be aware that restricting cookies is likely to affect your ability to use our websites effectively and may make areas of our websites inaccessible or inoperable.

Please get in touch with the Data Protection Team if you have any questions:

Data Protection Team
11 Soho Street

Cookie Settings

By clicking "Accept Cookies", you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. Read our Cookie Policy.

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