Incite | Strategic Research Consultancy

Featured

Animal Crossing has taught us marketers need to be less practical, more sci-fi

Want to get ahead? It’s not so much about predicting the next trend, it’s the second or third consequence of that trend that really matters. That’s why marketers need to take a systems-based approach to the future.

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Leonie Mark
26 August 2020

Our work

We deliver positive business results.

We combine compelling insights with commercial acumen.

Our people

Inquisitive, open-minded, self-reliant, hands-on. Squarers of circles, solvers of problems.

We’re always interested to talk to talented and like-minded people.

Blog

Skews, corrections and transformations

The Coronavirus crisis has led to many obviously temporary changes in consumer behaviour - think toilet paper. But where those changes happened in categories poorly-aligned with consumer needs, or in which disruptive innovation was waiting in the wings, things get interesting.

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Case study

Virgin Trains

A programme of research identifying revenue opportunity had highlighted the multifaceted ‘affordability’ issue as one of the biggest barriers to train usage. The challenge was about more than competing for lowest prices, so Virgin Trains...

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We unlock opportunity

We help clients with marketing planning, category landscaping, segmentation, brand planning and innovation strategy.

We plan for action

Clients don’t just want research and insights. They need tangible plans that drive commercial return for their business.

We understand the business you’re in

We work across consumer, technology, financial, healthcare, retail, food & beverage and leisure sectors and beyond.

We have an approach that works

Structured thinking, analysis and deliverables mean you can be confident of outcomes that deliver.

We have a winning team

The best people deserve an environment that is stimulating, rewarding and fun.

Featured

Animal Crossing has taught us marketers need to be less practical, more sci-fi

Our work

We deliver positive business results.

Our approach

We combine compelling insights with commercial acumen.

Our people

Inquisitive, open-minded, self-reliant, hands-on. Squarers of circles, solvers of problems.

Join us

We’re always interested to talk to talented and like-minded people.

Subscribe to our newsletter

Blog

Skews, corrections and transformations

Case study

Virgin Trains

Some of our clients