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Sci Fi for Marketers

In this webinar for AURA, we explore a systems-based approach to the future. We share examples of unexpected winners and losers that system-based thinking helps to explain and suggest a way for teams to apply system-based thinking to their own situation to get a little better at seeing the future.

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Stefan Schafer
12 March 2021

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We creatively combine commercial acumen with human understanding.​

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A people-centric approach to drive commercial success.

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Inquisitive, open-minded, self-reliant, hands-on. Squarers of circles, solvers of problems.

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Blog

B2B buyers are human too

How irrational are your buyers? In some cases, business buyers are not all that different to the rest of us. Which is a good thing: we can design interventions the same way we do for consumers.

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Case study

Market segmentation for world-leading chain Burger King

Burger King wanted to grow its share of the UK quick service restaurant market by better competing with the likes of McDonald’s, KFC and Subway. Read how we took them from market segmentation to sustainable solutions.

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Some of our clients

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