Incite | Strategic Research Consultancy

Featured

Recreating the night out with in-home experiences

With another lockdown in effect, brands double down on their efforts to court consumers in their homes. Winners will deliver the experience people are looking for in the moments that matter.

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Helen Donald
05 November 2020

Our work

We deliver positive business results.

We combine compelling insights with commercial acumen.

Our people

Inquisitive, open-minded, self-reliant, hands-on. Squarers of circles, solvers of problems.

We’re always interested to talk to talented and like-minded people.

Blog

Why purpose is worth prioritising

“It’s only when the tide goes out that you learn who has been swimming naked.” Warren Buffet had over-leveraged companies in mind when he said that. But it also applies to brands that claim to be purpose-led when a pandemic and global civil rights protests happen simultaneously.

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Case study

Market segmentation for world-leading chain Burger King

Burger King wanted to grow its share of the UK quick service restaurant market by better competing with the likes of McDonald’s, KFC and Subway. Read how we took them from market segmentation to sustainable solutions.

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We unlock opportunity

We help clients with marketing planning, category landscaping, segmentation, brand planning and innovation strategy.

We plan for action

Clients don’t just want research and insights. They need tangible plans that drive commercial return for their business.

We understand the business you’re in

We work across consumer, technology, financial, healthcare, retail, food & beverage and leisure sectors and beyond.

We have an approach that works

Structured thinking, analysis and deliverables mean you can be confident of outcomes that deliver.

We have a winning team

The best people deserve an environment that is stimulating, rewarding and fun.

Featured

Recreating the night out with in-home experiences

Our work

We deliver positive business results.

Our approach

We combine compelling insights with commercial acumen.

Our people

Inquisitive, open-minded, self-reliant, hands-on. Squarers of circles, solvers of problems.

Join us

We’re always interested to talk to talented and like-minded people.

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Blog

Why purpose is worth prioritising

Case study

Market segmentation for world-leading chain Burger King

Some of our clients